Assignment 1 Case Study Example | Topics and Well Written Essays - 500 words

Assignment 1 - Case Study Example1). apply positioning strategy, retailers are making consumers witting of an expected improver in the expenditures of squawker products. They are also making consumers aware of the reason behind the make up in order to satisfy them.In the article, it is manifest that Australian core producers have researched the merchandise to know the reason behind the expected increase in the chicken price. The research shows that chicken meat is one of the most favorite proteins of Australians who like to eat oodles of chicken per year. Through research about prices, the meat producers have concluded that a significant increase in the international grain prices over the last three months is going to increase the chicken price in the Australian markets. Moreover, they have also researched about other products, such as, wheat the prices of which have increase by $100 a ton recently which is nearly a thirty percent increase in wheat prices. However, they sa y that chicken prices are not going to increase by much than five percent. Again, the producers are trying to make a good utilize of positioning to make consumers aware of the overall expected increase in prices.Another concept of marketing evident from the article is market equilibrium. According to Ali (2011), the difference between demand and supply has always a huge impact on overall market. The producers know that change magnitude white meat prices will force consumers to eat red meat that will cause a decrease in the demand of white meat. The producers are trying to use this concept by saying that a decrease in the demand of white meat because of increased chicken prices will force suppliers to reduce feed prices which will consequently decrease the price of chicken in the Australian